Friday, December 3rd, 2010 at 08:20
There is no doubt that web page audio significantly increases results. In fact, not using audio is a big mistake. It will boost your opt-in rate. Audio increases sales.
But why?
It’s not hard to figure out. Audio breaks the silence of the web. It makes your site more “human”. And adds the feel of a real live person. Basically, audio brings your site to life. Which fascinates greater interaction from your visitors.
Here are the benefits
You’ll receive two immediate benefits to your bottom line when you employ the use of audio. You’ll convert more visitors into buyers. And you’ll spend less getting those customers. Instead of having to pay a professional to write you a great sales letter. Simply record an audio message yourself. An authentic message from you will do more than the best ad copy.
You’ll also get better conversions on your list opt-ins. The reason this works so well is because people need to be told what to do. So you just add a simple audio that says: Put your email and name into the form and submit. That alone can increase opt-in rates up to 310%!
Some ways to use audio
Add a welcome to my site message on your main page. Most websites are cold and in-human. Grabbing their attention like this helps you keep them on your site.
A guided tour. The same principle the we used to boost opt-ins applies. Use an audio message to lead your visitors through a process. That includes filling in your order form!
Get testimonials for your services and products. A written testimonial is good. But what’s even better are audio testimonials. It’s pretty easy to fake a written testimonial. So audio adds real believability. And that increases your results.
Power tip
What about creating an entire product using audio? This is by far the easiest content to produce. And it still has a high perceived value. Think about how popular podcast are. And you can get someone to transcribe them for very little money. This is the easiest way to “write” an eBook!
Is it hard to add audio?
It’s actually really easy. There are quite a few audio streaming software programs out there. You don’t actually have to do anything yourself. The program records and then converts the recording and generates an audio button. Simply copy the code and paste it in your site. There’s nothing to worry about.
In closing
Just a reminder of why you want to start using audio. Setting up some web audio will do wonders for all your results. You’ll enjoy more customer sales. You’ll get more subscribers. And don’t forget that you can easily create sales pages and products in a flash. No many people are doing this. But you’ll save a lot of time and money. Start using it today and you’ll be glad you did.
Wednesday, December 1st, 2010 at 08:20
Yes affiliate marketing rocks, but it’s really hard to get started. The reason is because there is a lot of competition. The challenge is to try and outdo other affiliates and think of ways to do a better job promoting. There’s also a lot of information out there about how to do affiliate marketing, so it can be confusing. But here’s one tip that almost no one is talking about.
Marketing with video
The power of video is undeniable. Video online is everywhere because people love it. About the only thing that keeps people’s attention anymore is video. So why wouldn’t you use it in your affiliate business?
Here’s how to use videos for affiliate promotions:
- Testimonials
- Do a video walk-through
- Record the order process
- Sneak peak
Record your testimonial
This is probably the easiest of all. Just turn on your web cam and talk. It doesn’t have to be professional or polished. Listening to your honest endorsement makes your viewers feel comfortable buying. And the mess-ups or mistakes just make the video more real. You really can just click record and start talking. Use one of the other ideas if you’re feeling shy.
Walk-throughs
This technique works slightly more subconsciously. Make this more like a tutorial helping them use the product. And in the process you’re actually selling the product. If it’s useful, then what you’re teaching just makes people want it. So, obviously, pick a good product to demo.
Ordering
This technique is super powerful. Do a screen capture of the ordering process. Watching you make a live purchase will inspire your viewer like nothing else. First, it’s social proof. Once they see you doing it, they feel more secure. This also makes your viewers trust you. People believe you’re giving them good advice if you take that advice yourself. And let’s not forget about good old fashioned envy. People want what they see you getting. You can add some extra punch to this by ending with: You’re gonna have to place your own order if you want to see the members area.
Sneak peak
This one is perfect for building up the value of what you’re promoting. You do a tour of the members area. They get to see everything they’ll receive when they order. This one also helps to remove the skepticism. It’s much easier to trust they’re getting something if they actually seen it.
Anyone can do it!
No special skills are required. Anyone can create stunning videos with some easy-to-use software. All the work is done by the program. So you don’t have to worry about the technical part of this at all. Just focus on the benefits:
- Increase sales Using videos in your affiliate marketing will dramatically increase your sales. Start using videos because people love them.
- Reduce refunds You’ll lose less of the commission your earn. Thanks to you people know what’s inside before buying. So they’ll be less likely to refund.
- Rise above the competition! This is such a simple technique. And almost no one is doing it. That puts you ahead of the pack.
Get started right now and take your affiliate marketing to the next level. It’s your profit that’s affected by not taking action.