Hi all,

Following on from my last post I’m sure you’ve noticed how much we’re all suffering from information overload which in turn leads to a lack of direction and a marked lack of action.

We spend so much time trying to assimilate the barrage of information coming at us down the superhighway that we end up not knowing our Firefox from our Explorer and not knowing what to believe and which direction to take. A sort of information paralysis takes us over. At least, I know that’s what happens to me!

One tendency that is on the increase is the amount of bonuses we’re offered in order to get us to buy a product. Now I know that we all like a freebie but – come on – do we really need all the extras that are thrown at us? Let’s face it, most of it we wouldn’t look at  twice if it wasn’t free and we’d certainly not pay good, hard cash for it.

I for one would rather see good, high quality content, selling on its own merit but sadly I fear that I’m very unlikely to see this happen.

Or am I sensing a change in some marketer’s attitudes? I hope so for the sake of my hard drive. It’s getting awfully cluttered with cr*p these days. S’pose that means a spring clean is in order.Hey ho, it’s a hard life.