Today, while driving home, I saw a sight that made me chuckle. The car in front of me had something on the roof. A door or a shallow chest of some kind.Only it wasn’t strapped on. There was, however, a big, hairy arm sticking out of each of the front and rear windows, all holding onto a corner of whatever-it-was they were carrying.

Although I found the sight amusing I couldn’t help but think that, safety aside, they were risking losing whatever-it-was they were carrying for the sake of not using the right equipment, or even securing it safely.

Internet marketing’s a bit like that. If you don’t use the right tools you’ll make life a lot harder for yourself. One such tool that I use and find invaluable is the Aweber Autoresponder. There are other autoresponders out there but this is the Rolls Royce of them. It’s no dearer than their competitors but the quality of their service is fantastic. Check it out here and you’ll see what I mean.

You can never start building your list too early so you may as well start with the best available tools that you can.