Deadly Mistake #1
Your Call To Action Stinks...
A lot of people just forget this piece completely, so if you even have a call to action on your website, you're a step ahead of the competition.
But what is a call to action exactly?
A call to action is simply a statement somewhere on your website telling the visitor what to do.
First you're going to need to decide exactly what action you want a visitor to take. Do you want them to purchase from you right then, or should they leave their contact details in exchange for a free gift? The latter option is generally the best way to go in order that you can build trust and rapport with your visitor.
Put this on your website somewhere. Here are some examples for getting visitors to fill out a signup form.
“Just fill out your information below to receive a no-strings-attached, completely free report!"
Tell your visitor exactly what you want them to do. The more detail, the better.
Bonus Tip: Focus on the benefits your visitor will have if they purchase your product or service. What will change in the way they live their life? Will their coffee be better in the morning? Will they save more money on taxes? How will their life be better because you showed up?