Deadly Mistake #2
Not Gathering Email Addresses
I recently had a conversation with a business owner who we'll call John. John wasn't anything special... he had an average business with an average income. He worked about 60 hours a week and spent the weekend at home with his family.
His company was a service business and he provided a good service that helped his clients. He was good at what he did.
There was a problem though... he wasn't getting enough clients.This is something most business owners can relate to. At times it's hard to bring customers or clients through the door, whether it's a bricks and mortar type business or a virtual business. And this is something that YOU as an Internet Marketer need to address.
Much of John's business came from his website. He did well getting his website into the search engines, but wasn't doing so well with converting visitors into clients.
It wasn't until he started collecting email addresses through a simple form on his website that he really saw an increase in clientele. Nowadays John's practice is packed. His schedule is full and he's been able to double the price he was charging. He was also able to cut back to about 30 hours a week, instead of 60.
By running a simple newsletter sharing valuable information with your customers, you're going to keep buyers coming back and bringing new buyers through your doors.